The most successful way to position yourself in front of prospective patients and grow your dental practice is through digital marketing. Because each practice is unique in its own way, it’s important to solidify your online presence and increase your visibility to patients in your area.
Your practice’s website should be 100% mobile-ready and include social media integration and tracking. Your dental website’s main objectives should be using your practice’s goals as its foundation and driving more patients to your practice.
Roughly 20% of Americans have a disability falling under the Americans with Disabilities Act (ADA) that makes it difficult to use your practice’s website. ADA-compliance is the most important design feature for a dental practice’s website. The federal government offers tax credits up to 50% off the cost to build an ADA-friendly website.
Simple steps to make sure your website complies with the Americans with Disabilities Act include removing barriers that make it difficult for individuals with disabilities to access your website, adding large text and easy-to-read paragraphs, adding audio readers or text equivalents to paragraphs and images to help visually-impaired patients, providing interpreters and audio descriptions of images to aid hearing-impaired patients, and updating materials already on your website to be more user-friendly.
When patients are looking for dental health information, they turn to search engines. Even with a referral, patients will likely research your practice before scheduling an appointment or visiting your office in person. According to Google, approximately 39% of patients are more likely to consider digitally-advertised dental practices. Patients trust Google and other search engines to find reputable dentists. Investing in Search Engine Optimization (SEO) to improve your practice’s ranking in search results is one of the best decisions you can make.
Digital marketing agencies can help your practice with the services needed to take your practice to the next level. It’s important to identify key areas of your digital advertising that need improvement. For example, TopRankDental can precisely craft and manage your Google AdWords campaign and other pay-per-click advertising to drive traffic to your practice’s website.
It’s also crucial to research your competitors to help you gain an edge in the dental industry. A digital marketing agency should use comprehensive knowledge of the dental industry and competitor analysis to target prospective patients in your area.
ROI optimization is a critical part of successful marketing campaigns. Identifying which marketing strategies are contributing to your practice’s visibility and amplifying its outreach will help your practice allocate its marketing budget for the future.
Analytics are an effective way to collect data about how visitors are accessing your site through various devices including mobile, desktop, or tablet. Digital marketing agencies, like TopRankDental, can help you measure, track, and analyze your traffic to optimize your online outreach and patient acquisition, allowing you to devote more time to your patients and your practice.
