If you are in the process of setting up a new dental practice, or you want to revitalize an existing business, you need to think about how you will attract customers to cover your costs and provide a source of revenue. Despite the recent dominance of digital media, print marketing is still a very good way to let local people know about your dental practice and persuade them to give it a try. Let’s take a look at some print marketing techniques and discuss how helpful they are for acquiring new customers.
Print Marketing Reaches Out to Customers
When you use print marketing, you can reach out to customers as they go about their everyday lives. Whether you send flyers in the mail or print posters to display in local public places, such as community centers, you can be sure that local people will see your marketing messages. In contrast, many people ignore or actively block digital advertising, which can make it difficult to reach people in this way. To establish your business as a well-known brand in the local community, it is a good idea to use a combination of posters, flyers mailed to people’s homes, and brochures that are available for people to pick up in local businesses or community centers. The more visible you can make your brand, the more likely people will be to think of you when they schedule their next dental appointment.
Print Marketing Is Proactive
Your print marketing materials could remind people that they need a dental checkup, even if they were not looking for a dentist when they picked up your flyer or brochure. In contrast, digital marketing often focuses on inbound marketing, which means marketing to people who are already looking for a local dental practice. Including active print marketing as part of your overall marketing strategy can widen your potential customer base and allow you to help more people in your local community.
Print and Digital Marketing Work Together
Of course, you do not have to choose between print and digital marketing. Many dental practices use a combination of the two channels to acquire new customers. Be sure to include your website address on all your print marketing materials. This allows customers who are interested in visiting your dental practice to find out more and book an appointment. Print marketing is often a better complement to digital marketing than radio or TV advertising, as having the web address written down makes it easier for people to find you online.
Print Marketing Can Distribute Coupons and Incentives
When you use print marketing, you can offer people more than just information. If you need to attract new customers, consider mailing out coupons that allow people to get a cut-price checkup or professional teeth whitening treatment. Once people visit your dental practice to reap the rewards of their coupon, you have a chance to impress them so they become part of your loyal customer base.
Designing Your Marketing Campaign
When designing a print marketing campaign, it is important not to cut corners. Your print marketing materials should look professional, as people will view them as a representation of your business. Always use high-quality images and attractive designs. Most importantly, check that all the information you include, especially your contact details, is correct before your print marketing materials go to print.
